2006/11/27 - Review by Ira Nanson

Online since May 1999 BlueSquare was a wholly owned by Intercapital Group Ltd but in 2003 the book was acquired by Rank, one of the UK's most prominent and respected leisure and gaming companies.

In addition to online gaming, Rank list of assets include land based bingo clubs, casino's and global rights to the Hard Rock Cafes and Brands.

The layout of the website is fresh looking, the menu system is clear and the pages load quickly evidently there was a lot of effort paid to the overall design. To add to their efficiency, the bookmaker is powered by Orbis software the preferred choice of many high ranking books such as BetDirect, Ladbrokes, Paddy Power, Playboy Sportsbook and TotalBet.

The sportsboook boasts a comprehensive list of sporting events including US sports and politics, plus live betting options, specials and financial betting on the FTSE, USMarkets and Stock Lotteries.

Wagering platforms include Internet, WAP, telephone betting and interactive TV.

Minimum online stake is £0.50p.

To furnish other needs Blue Square provides a casino, games, poker and the more traditional lottery betting: 49's, Irish & Spanish Lotteries. There's also a racebook that covers UK tracks at Lingfield, Wetherby, Chepstow and Kempton.

Other features include virtual horse racing, a TV guide and live radio news coverage for horses, greyhounds and football.

This book has a lot to offer but there is room for improvement if it wants to compete with Ladbrokes and William Hill.

New users should be able to browse the member's area without the necessity to register their NETeller account or credit card details first.

Increase the number of deposit methods, so far the choice is limited to NETeller and credit / debit cards.

• The minimum deposit value is £6 and the minimum withdrawal value is £2.
• The maximum limits for both deposit and withdrawal is £10,000.

US residents are not permitted to wager at BlueSquare.

Customer support is available 24/7 but it's only serviceable through email, telephone and/or regular mail.

Essentially however BlueSquare are financially stable and they do have a good payout performance. This one is definitely worth adding to your portfolio of books.

SGR Sports Gambling Review rate BlueSquare :

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